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 About Us
Study Types
Proprietary Tools
ResponseCash® PFU
LaunchCast™
LaunchPulse™
SampleTrak™
ShopperBuzz™
ResponseCheck®
Message Filter™
Global Capabilities
Product Lifecycle
Normative Database
Panels
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ResponseCash® PFUs provide you with the ability to conduct a full-scale quantitative attitudinal research study among actual purchasers and users of your new products within the first 4 to 6 weeks from the time a new product has reached store shelves.
ResponseCash® utilizes patented on-pack or in-pack survey invitations combined with prepaid cash cards to entice purchasers of your products to contact us via Internet, telephone, SMS (Text Messaging) , etc. in order to participate in your surveys.
This includes any type of launch - global, national, regional, small test markets, learning
markets, controlled store test environments, etc.
These studies can be conducted among purchasers and users of new products from all
classes of trade (i.e. grocery, drug, mass, convenience stores, club stores, do-it-yourself
stores, independent retailers, department stores, specialty stores, vending machines, etc.)
It is critical for manufacturers to have an in-depth understanding of how consumers are
reacting to their new products and how product satisfaction is impacting repeat rates. The earlier a manufacturer can diagnose a problem or shortcoming, the earlier the company can react and take corrective action that may be needed to modify the product or the marketing plan.
PFUs provide marketing intelligence that enables our clients' market researchers and their marketing teams to identify potential problems, or shortcomings, with new products and their marketing plans while they are still in their infancy. Insights in this area can help a brand course correct its advertising to ensure better concept/product fit as well as make product improvements to close any identified gaps.
NORMATIVE DATABASE
Attitude Measurement Corporation maintains a robust normative database that can be sorted by product category. For more information click here.
For more information regarding ResponseCash® PFUs, please contact us at: 610-238-9200 x3207.
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