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LaunchCAST™ is a proven method of forecasting year one repeat purchase as early as just 6 to 8 weeks following a new product's introduction. This is accomplished by using in-market attitudinal data obtained from actual purchasers of new products within just the first 4 to 6 weeks following their launch.

You no longer need to wait 8 months to a year to get your household panel data and determine whether you are on target with pre-launch estimates. With LaunchCAST™, you can react faster. You can correct any problems that may be impacting your ability to reach year one repeat purchase goals for your new product introductions.

What led to the development of LaunchCAST™?

Attitude Measurement Corporation (AMC) has been using proprietary methodologies (ResponseCheck® and ResponseCash®) to conduct new product Purchaser Follow-Up research in the consumer packaged goods industry for more than 20 years. To develop the LaunchCAST™ model, our methodologists used attitudinal data collected during AMC's custom programs and calibrated that data against actual in-market repeat data. This repeat data was acquired from third parties, and only those products for which we conducted Purchaser Follow-Up programs were included.

The result is LaunchCAST™, a model that provides a forecast of what year one repeat purchase will look like for a new product introduction - based upon data captured from actual purchasers of the new product in-market. LaunchCAST™ provides this forecast as early as 4 to 6 weeks following the launch of the new product.

Why should LaunchCAST™ be used if pre-launch forecasting was done?

Pre-launch research typically involves recruitment of concept positive consumers who receive the new product for free along with specific instructions on when to use the new product in order to participate in a survey. Furthermore, in pre-launch research that is used to provide a forecast of year one trial, repeat and sales volume, conditions are very different from the actual launch phase.

• Products are produced in small batches using a very controlled environment to ensure product quality;

• Products do not travel through normal distribution channels to reach consumers involved in the test (thus, the product and/or package condition may be very different from what can be achieved when products are available in-market);

• Marketing plans are often different from those that are actually used when the product is launched. Even a slight difference in a marketing plan can have major implications on the success of a newly launched product.

LaunchCAST™ relies on data collected from actual purchasers of new products in the natural retail environment (consumers who discovered the product on their own, made the decision to purchase the product with their own money and used the product as they normally would in a natural environment). As such, conditions that are commonplace in the artificial product testing environment during pre-launch research are eliminated.

For more information on LaunchCAST™, please contact us at: 610-238-9200 x3207.

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