Evaluating the significance of the various elements that go into professional and consumer message development can be a challenging task. Message FilterTM follows qualitative idea generation and uses sophisticated questioning and analytical techniques to quantitatively sort through potential messages to determine the best set of elements to include in advertising and marketing efforts. The output provides an excellent set of final candidates.
Message FilterTM focuses on the five critical dimensions that comprise the strength of a message:
Desirability
Uniqueness
Memorability (or Recall)
Believability
Purchase Likelihood
Any message that is rich in all these dimensions represents an ideal candidate for inclusion in a marketing campaign.
The result of the research is a recommendation regarding the optimum promotional message for a product, based on:
Relative importance of the five dimensions
Overall strength of each message element
Memorability (or Recall)
Richness of each message relative to each of the five critical dimensions of analysis
For more information regarding Message Filter, please contact us at: 610-238-9200 x3207.
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