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Attitude Measurement Corporation maintains a normative database for key measures across all products we test. Currently, this database comprises more than 1,000 SKUs tested. We are able to segment the database to look at specific product categories or competitive category benchmarks. Key measures such as future purchase intent, value for the money, comparison to expectations, overall satisfaction and likelihood to recommend are included in this analysis, where appropriate.
In addition to providing the comparison to our general normative database, clients that have adopted our ResponseCash® and/or ResponseCheck® Purchaser Follow-Up system as a best practice for new product launches are able to benefit from a custom database that we maintain for their own products.
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