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Attitude Measurement Corporation has been evaluating the effectiveness of product sampling programs for over 20 years.

SampleTrak^TM is AMC's proprietary methodology that enables clients to truly understand the return-on-investment (ROI) of their sampling efforts.

SampleTrak^TM enables manufacturers to determine which sampling venues are most impactful in generating trial and ultimately purchase of the products being sampled. Results can be broken down to show clients the true cost per converted user by sampling venue.



Common Questions Answered by SampleTrak™:

What type of package should my sample be delivered in?

How much product must I provide as a sample for consumers to truly determine how well they like my product?

Do I need to actually provide a product sample, or should I simply provide a high value coupon with promotional literature to generate the trial and conversion for my sampling program?

Which venue will be most successful in generating the trial and conversion to purchase that I need to justify the expense of my sampling program?


SampleTrak^TM - Analysis of Results:

We create robust analytical reports of study findings to help our clients understand the overall effectiveness of their sampling programs. If multiple sampling venues were utilized, our analysis provides our clients with an understanding of which sampling venues were most effective in generating the trial and conversion to purchase levels that are needed in order to justify the expense of the sampling program. Results can even be broken down to a cost per converted user by sampling venue.

For more information regarding our customized research services,
please contact us at 610-238-9200 x3207

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