HOME :: HEALTHCARE :: DETAIL SIMULATOR

Detail Simulator^TM is a quantitative research solution that provides our clients with an opportunity to refine and enhance detail aids and other marketing materials prior to implementation. This creative approach seeks to clarify areas of confusion, uncover areas where information is missing, identify areas that can be eliminated, and provides valuable and actionable insight to the salesforce.

Creating the most effective and targeted marketing materials and physician details is essential in the current competitive marketplace for ethical pharmaceuticals, biologics and medical devices. Marketers are challenged to develop the most appropriately targeted, effectively communicated and attention-grabbing materials to break through the clutter.

Attitude Measurement Corporation understands these challenges and has developed Detail Simulator^TM to quantitatively evaluate marketing efforts prior to implementation. By conducting a Detail Simulator program, our clients are able to test visual presentations of detail aids to be sure they communicate the most believable, relevant and persuasive message about a product. The program can also be used to test professional journal advertisements and other marketing materials. This online quantitative marketing research tool is used to test marketing materials nationally among a broad and robust sample of target physicians.

• Test alternative executions to determine the best performing execution on key measures (normative database under development)

• Evaluate voiceover scripts (sales rep or professional voice talent)

• Capture reactions to specific messages, headlines and creative concepts

• Gather feedback on specific graphs, charts and other visuals

• Assess the appropriateness of models

For more information regarding Detail Simulator™, please contact us at: 610-238-9200 x3207.

Copyright © 2009 Attitude Measurement Corporation All rights reserved.