Attitude Measurement Corporation

About Us

Proprietary Research

Methodologies

Therapy Areas

Study Types

Audiences Served

Panels

Attitude Measurement Corporation has been conducting both strategic and tactical research for some of the largest companies in the healthcare industry for over 30 years.

Our extensive experience in the design, implementation and interpretation of a wide variety of custom healthcare research projects enables us to quickly deliver high-quality, cost-effective study results to our clients in a clear and concise manner.

As the dynamic healthcare industry continues to evolve, the need to define, understand and interact with new customer types increases. Whether you need to contact physicians, pharmacists, nurses, other healthcare professionals, patients, or managed care organizations, Attitude Measurement Corporation has the experience and research products to meet your information requirements.

We are proud to include many leading national and international healthcare organizations among our clients. We welcome the opportunity to discuss how Attitude Measurement Corporation can satisfy your increasingly complex research needs. Just give us a call at 610-238-9200 x3207

If you received an invitation for one of our surveys, you can participate by going to www.amcsurveys.com.

Message Filter^TM is a message optimization tool designed to filter and shape marketing messages. This quantitative Internet methodology evaluates suggested message elements for inclusion in marketing materials and results in the best set of message elements to include in advertising and marketing efforts. (More information)

Detail Simulator^TM is a quantitative Internet research solution that allows our clients to refine and enhance detail aids and other marketing materials prior to implementation. Voiceover scripts may also be evaluated, thus simulating an actual physician detail. This creative approach provides valuable and actionable insight to help maximize the efforts of your company's sales force. (More information)

Post-Detail Recall^TM quantitatively measures retention and impact of messages delivered in physician details. Assessment and performance of the sales force may also be incorporated into a Post-Detail Recall study. Data collection is accomplished via interviewer-administered telephone interviews or the Internet. Normative data for key metrics is available from previous studies. (More information)

D-T-C Impact^TM quantitatively evaluates both the awareness and impact of Direct-To-Consumer advertising on Rx activity, helping to assess return on investment. Patients are interviewed via pharmacy or in-office intercept, over the telephone, or on the Internet.

Our unique ResponseCash® incentive system enables AMC to complete quotas in surveys that have limited sample or where sample is restricted to physicians targeted by our client’s sales force. We are able to invite all sample members to participate because we are mailing invitations to potential respondents rather than inviting only those within a web panel for which an e-mail address is available. ResponseCash® yields better rates of cooperation than more traditional respondent incentive systems because respondents receive a cash card loaded with a pre-determined cash amount available immediately following the completion of the interview and accessible at any ATM worldwide.
(More information)

The ResponseCheck® system utilizes negotiable bank checks with questionnaires on the back of the checks. Because ResponseCheck provides an instant cash incentive, it has a higher perceived value than other questionnaires, coupons, business reply cards, rebates, bounce back offers, etc., thus generating higher participation rates. (More information)

SampleTrak Rx® is offered to pharmaceutical companies as a way to profile new starts on their medications and to determine the impact of starter kits, drug sampling and patient literature distributed via doctors offices. In addition, SampleTrak Rx provides the ability to recontact these patients after extended use to determine whether or not they filled a prescription for the sampled medication. (More information)

PatientFinder Plus® employs a nationwide network of retail pharmacists to locate patients taking specific prescription medications for research participation. Patients are intercepted at retail pharmacies and asked to complete short self-administered primary research questionnaires. Surveys provide attitudinal data to supplement syndicated patient-level data sources. At the end of the self-administered survey, patients may be asked their permission to be re-contacted via telephone or email regarding additional survey participation, within HIPAA guidelines. Retail pharmacists are available to be interviewed as well.

CONTACT US:
Tel: +1 610-238-9200
Fax: +1 610-238-4460

Attitude Measurement Corporation
5 Sentry Parkway West
Suite 100
Blue Bell, PA 19422