Healthcare Audiences Surveyed
Attitude Measurement Corporation has been conducting healthcare research since its inception in 1979. We have developed a number of proprietary research methodologies and innovative data collection tools that enable our clients to address some of today's most challenging business issues.
A brief description of each of our unique tools follows, but please be sure to contact us directly for a complete brochure describing each of these techniques in detail.
Attitude Measurement Corporation offers a suite of proprietary research tools designed to enhance the messaging and communications efforts of our clients. These innovative message assessment solutions utilize quantitative data collection among nationally representative, projectable respondent samples, often conducted by target market segment.
Message FilterTM is a message optimization tool designed to filter and shape marketing messages. This quantitative Internet methodology evaluates suggested message elements for inclusion in marketing materials and results in the best set of message elements to include in advertising and marketing efforts. (More information)
Detail SimulatorTM is a quantitative Internet research solution that allows our clients to refine and enhance detail aids and other marketing materials prior to implementation. Voiceover scripts may also be evaluated, thus simulating an actual physician detail. This creative approach provides valuable and actionable insight to help maximize the efforts of your company's sales force.(More information)
Post-Detail RecallTM quantitatively measures retention and impact of messages delivered in physician details. Assessment and performance of the sales force may also be incorporated into a Post-Detail Recall study. Data collection is accomplished via interviewer-administered telephone interviews or the Internet. Normative data for key metrics is available from previous studies. (More information)
SampleTrak Rx® is offered to pharmaceutical companies as a way to profile new starts on their medications and to determine the impact of starter kits, drug sampling and patient literature distributed via doctors offices. In addition, SampleTrak Rx provides the ability to recontact these patients after extended use to determine whether or not they filled a prescription for the sampled medication. (More information)
D-T-C ImpactTM quantitatively evaluates both the awareness and impact of Direct-To-Consumer advertising on Rx activity, helping to assess return on investment. Patients are interviewed via pharmacy or in-office intercept, over the telephone, or on the Internet.
Innovative Data Collection Tools
Our innovative data collection tools serve vital research functions, including identifying hard to reach, targeted respondent segments; generating high levels of participation; and providing an excellent source for recruitment of panels for future research.
ResponseCash® is a powerful marketing research tool that generates outstanding participation rates among the toughest of audiences. This tool works globally. This sytem utilizes a prepaid debit card as a reward for study participation. ResponseCash cards are distributed via mail or in-person intercept and can also be distributed in or on products and product samples. Research programs are executed on the Internet, over the telephone (with a live telephone interviewer) or in-person. This system is an ideal recruitment tool for studies of all kinds and interview lengths. (More information)
ResponseCheck® uses live bank checks containing questionnaires to locate and conduct research among healthcare professionals, patients and caregivers. ResponseChecks are distributed via mail or in-person intercept and can also be distributed in or on products and product samples. Response rates are exceptional, allowing our clients to reach a large audience at a relatively low cost. This versatile tool may be used for all types of research applications including complex studies like segmentation and conjoint programs. (More information)
PatientFinder Plus® employs a nationwide network of retail pharmacists to locate patients taking specific prescription medications for research participation. Patients are intercepted at retail pharmacies and asked to complete short self-administered primary research questionnaires. Surveys provide attitudinal data to supplement syndicated patient-level data sources. At the end of the self-administered survey, patients may be asked their permission to be re-contacted via telephone or email regarding additional survey participation, within HIPAA guidelines. Retail pharmacists are available to be interviewed as well.