Healthcare Audiences Surveyed
Attitude Measurement Corporation, an industry leader in conducting market research among difficult-to-reach audiences in both the pharmaceutical and consumer packaged goods arenas, is proud to announce the launch of SampleTrakTM Rx.
This program is being offered to pharmaceutical companies as a way to profile new starts to their medications and to determine the impact of starter kits, drug sampling, and patient literature distributed via doctors' offices.
More specifically, SampleTrakTM Rx will enable you to gain a better understanding of:
The profile of patients who receive your starter kits, drug samples and patient literature
The percentage of patients receiving new product starter kits/samples who proactively ask their physicians about
The effectiveness of starter kits, product samples and patient literature in converting patients to users of your product
The impact of Direct-To-Consumer advertising in generating interest among the appropriate patients
In addition, SampleTrakTM Rx provides the ability to recontact these patients for future research after extended usage.
For more information regarding SampleTrak™ Rx, please contact us at: 610-238-9200 x3207.