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Attitude Measurement Corporation has conducted a wide variety
of research within the AgChem market. These projects have been completed for leading producers of agricultural chemical products directed to farmers, commercial and government users and homeowners.
Advertising Testing Among Farmers
Farmers were pre-recruited, from a list of subscribers to a leading trade journal, to participate in these studies. A nominal incentive was offered. Participants were exposed to the advertising and then re-contacted to obtain their recall and evaluation of the ad
content and main message. Testing was accomplished, in this manner, for print, TV and radio advertising.
Package Testing Among Consumers
Utilizing AMC’s unique proprietary ResponseCheck® system, purchasers of both the traditional and the test package were identified and asked, through a questionnaire on the back of the check, to evaluate the package they had purchased on various criteria. Results enabled the manufacturer to make a decision as
to the roll-out of the new package.
Early Read on New Product Launch
Via ResponseCheck® inserts in new product packaging, farmers who were early adopters of new herbicides and insecticides were located and questioned about sources of awareness and reasons for purchase as well as intended uses for the products. After the growing season, these farmers were re-contacted by telephone and asked a battery of questions to determine their specific usage habits and satisfaction with these products.
Canadian Canola Grower Study
ResponseChecks® were mailed to a sample of Canola growers throughout Canada to determine the extent to which a spreading disease had damaged their crop. Results were used by our client to develop an advertising campaign for their product to control the spread of the disease.
For more information regarding our customized research services, please contact us to schedule a meeting with one of our consultants.
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