 |
 Research Expertise
Agricultural
Consumer Packaged Goods
Financial Services
Healthcare
Retail
Technology
Telecommunications
Contact Us
|
Department stores, franchise operations, restaurants, fast food establishments, grocery stores, convenience stores and other retail businesses have unique research needs. Some of the challenges faced by organizations in this industry include:
Considering the increasingly competitive retail environment, how do our customers rate their shopping experience with us compared to our competitors?
Are customers' shopping experiences consistent across locations?
How are online shopping trends impacting our business?
What customer needs are not being met?
What factors drive customers to our locations and how do we best promote those factors?
These are just a few of the critical questions asked by companies in the retail industry. Traditional research methods (in-store experience studies, attitude and expectation studies, etc.) will help answer these questions but may prove costly and challenging to implement due to low response rates and difficulty targeting the right respondent populations.
With the use of Attitude Measurement Corporation's proprietary response techniques (ResponseCheck® & ResponseCash®) research has never been so efficient or timely. These unique tools enable us to identify difficult-to-target populations, efficiently gain their participation and maintain contact for ongoing research when applicable. All of which enables you to gain critical consumer insight that will help you gain a competitive edge in an increasingly challenging marketplace.
For more information, please contact us at: 610-238-9200 x3207.
You can also email us at contact@amcglobal.com.
|
|
 |
