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 Research Expertise
Agricultural
Consumer Packaged Goods
Financial Services
Healthcare
Retail
Technology
Telecommunications
Contact Us
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Telecommunication companies have unique market research needs that span both the consumer and business-to-business markets. Just a few of the critical questions that may be asked by telecommunication companies include:
How will emerging technologies impact our customer base and service offerings?
How can we build customer loyalty?
How can we make our offerings more valuable to customers and potential customers?
How can we differentiate ourselves from the competition?
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Should we introduce new products/service features?
How can we motivate our distributors?
These are just a few of the critical questions asked by telecommunication companies. Traditional research methods (client satisfaction, brand and advertising development and tracking, new product tests, etc.) will help answer these questions but may prove costly and challenging to implement due to low response rates and difficulty targeting the right respondents.
With the use of Attitude Measurement Corporation's proprietary response techniques (ResponseCash® and ResponseCheck®) research has never been so efficient or timely. These unique tools enable us to identify difficult-to-target populations, efficiently gain their participation and maintain contact for ongoing research when applicable.
Attitude Measurement Corporation has vast experience working with telecommunication companies for a wide range of service offerings (residential and business services, local, long distance and international services, cellular offerings, Internet, Intranet, LAN, WAN and wireless applications, etc.).
A sampling of the types of research conducted include:
Customer feedback on new and developmental product offerings
Attitude and usage studies of telephony services, directories and other telecommunication products
Advertising development and recall
Customer service needs and evaluation
Brand development and tracking
For more information, please contact us at: 610-238-9200 x3207.
You can also email us at contact@amcglobal.com.
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