Our database is comprised of thousands SKUs—with the ability to segment the data in order to look at specific product categories, new products, product line extensions, product restages and other key areas that contribute to overall product success. Examples of other key measures to look at, when appropriate, could include future purchase intent, value for the money, comparison to expectations, uniqueness, recommendations, net promoter scores and overall satisfaction.
In this example, you can see a current product being compared in the normative database to other similar products from the same brand.
There are many aspects of a product that contribute to success in the marketplace with target consumers. The AMC Global normative database includes key measures, such as: